XBox 360 News
Xbox 360 adverts warn against drink driving
By Stevie Smith Dec 24, 2007, 7:58 GMT
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Older Talkback
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Being an animator, and avid gamer, I think this is one of the best things I have heard in quite a while, very clever and very positive. I hope initiatives like this continue well after the holiday period; they will help the player and put a good light on the games industry.
I play Xbox 360 online a lot - pretty much all the time I am home and not asleep. I think these ads are a good idea and other governments should fund such things. I live in Canada and wonder why the Canadian government doesn't put some money on Xbox Live ads instead of TV ads. I don't want to stereotype, but the prime people playing video games are close to the prime range of people drinking and driving. Even just an ad on the dashboard, or a free safe driving theme (for people who know what themes are).
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