By Casey Lynch Mar 20, 2007, 17:59 GMT
What do Intel, Burger King, Discovery Networks, Paramount Pictures, T-Mobile, Jeep, 20th Century Fox, Nokia, Ben Sherman, FHM, Orange and Universal Pictures all have in common?
Are in-game ads good, bad, or butt fugly? Whatever the case, you’re going to be seeing a lot more of them.
You will be seeing their name a lot more, but not on TV or bus stop ads. You’ll be seeing their names in your games.
With broadest reach of any in-game ad network, IGA Worldwide, Inc., the largest independent in-game advertising network, presently generates over 200 million impressions per week to many of the world’s leading brands including the aforementioned heavy hitter advertisers.
Now, IGA is expected to deliver ad content to its 10 millionth consumer before the end of month and to more than double both its reach and the number of games in its network by the end of the year, joining a wide range of leading franchises already signed from major publishers and developers including EA, Atari, Acclaim, Codemasters and Valve.
IGA’s Radial network already covers every major genre include Sport, Racing, Simulation, Action, Role Playing, Fantasy, Poker, Social and Casual.
As traditional media continues to lose eyeballs, advertisers are increasingly looking to in-game advertising to reach millions of highly-engaged consumers while they play.
IGA is already seeing CPM’s higher than broadcast network primetime, reinforcing in-game ads as a premium medium for advertising.
“We are thrilled to offer advertisers a surefire way to reach millions of consumers with high impact advertising and highly measurable results in some of the worlds leading game franchises. Seven-figure budgets are no longer an anomaly and we are seeing more brands shifting dedicated budgets of this magnitude into the in-game space,” said Justin Townsend, CEO, IGA Worldwide. “This supports the general expectation that the market will grow by between 40 and 50 percent in 2007, with the latest market-size estimates for 2010 averaging $1.3 billion.”
IGA Worldwide is currently serving ads in more than 150 countries worldwide, reaching mostly the highly coveted 18-34 male audience but increasingly encompassing all demographics including both females and ‘grey gamers’. IGA Worldwide remains committed to ensuring that all in-game advertising and brands are contextually incorporated in and around the game environments, and offers in-game advertising in a multitude of formats from video to outdoor-style billboards and even 3D geometry, as well as developing unique static integrations and product placements via its wholly owned subsidiary, Hive.
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